impactful

impactful
1. (impactful) (4438↑, 1329↓)
A non-existent word coined by corporate advertising, marketing and business drones to make their work sound far more useful, exciting and beneficial to humanity than it really is. This term is most frequently used in "team building" seminars and conferences in which said drones discuss the most effective ways to convince consumer zombies to purchase crap they clearly do not need or even want.

"The board was convinced that my new ad campaign for arsenic and semen flavored lollipops for tots will be incredibly impactful and will generate heaps of sales."

2. (Impactful) (91↑, 92↓)
Commonly used in advertising, impactful refers to campaigns or executions with a positive effect on consumer perception or awareness (even if the opinion held is not positive). Advertising impact is commonly measured through advertising effectiveness research.

Source: Prnewswire.com "Said Pernod Ricard USA's Kletecka: "Beefeater is the world's largest selling premium gin and appeals to a stylish audience. The new packaging is a bold move that positions Beefeater as a contemporary and sophisticated brand. The new design has researched exceptionally well with the trade and consumers who appreciate the stronger quality and heritage cues. The new advertising has a distinctive and impactful creative look which we believe will stand out against both our competitors and the spirit category in general."

3. (impactful) (83↑, 88↓)
Something that conveys significance. I.e. utter marketing gash, its words like this that make society bad and help meaningless marketing plebians ascend the rungs of their pointless evil careers and step on anyone creative in their path. For shame marketing ... for shame.

Wow, that campaign is really impactful yeah, you understand what i mean yeah, yeah?

4. (impactful) (26↑, 54↓)
[Duh-weeb]ish for "significant".

[Notwithstanding] the [canonical] [convergence] of [sustainable] [frameworks] within the [infrastructures] of [business on demand], the [logistics] of [opportunistic] [legerdemain] in this example is impactful.

5. (impactful) (31↑, 71↓)
Impactful: Having much impact, or full of impact

this definition had a very impactful effect on cowgirl

6. (impactful) (28↑, 74↓)
maria came up with the this word the other day. It is NOT a real word

strong and impactful contribution

Last updated: 2012.02.29

Urban English dictionary. 2013.

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Look at other dictionaries:

  • impactful — (adj.) 1968, from IMPACT (Cf. impact) + FUL (Cf. ful). Related: Impactfully; impactfulness …   Etymology dictionary

  • impactful — UK [ˈɪmpæktf(ə)l] / US [ɪmˈpæktfəl] adjective having a lot of effect or influence People describe her as impactful, unforgettable, and compassionate. Garrison Street Partners advises companies on impactful growth initiatives …   English dictionary

  • impactful — adjective Having impact. It is strongly recommended that in the future such investigations not be reported in the literature unless they are designed to test the effects of some hopefully impactful treatment variation. Syn: effectual, impactive …   Wiktionary

  • impactful — ˈ ̷ ̷ˌ ̷ ̷fəl,  ̷ ̷ˈ ̷ ̷ adjective : having a forceful impact : producing a marked impression some of the most impactful heroines of current films Martha Wolfenstein & Nathan Leites * * * impactˈful adjective 1. Creating an impact 2. Effective or …   Useful english dictionary

  • impactful — adjective see impact I …   New Collegiate Dictionary

  • impactful — im·pact·ful …   English syllables

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